Marketing Communication II
- ECTS: 1
- Total hours: 13
- Language: English
- Mode of participation: online
- Max participants: 3
- Course code: INV.TRSVL.7
- Category: LANGUAGE AND COMMUNICATION BASIC SKILLS
Prerequisites
How To Apply
Contact for registration:
Ing. Radovan Savov, PhD., radovan.savov@uniag.sk
Ing. Ingrida Košičiarová, PhD., ingrida.kocisciarova@uniag.sk
Course registration period: 1 – 31 October 2025
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Andrews, J.C. - Shimp, T.A. 2021. Advertising, Promotion, and other aspects of Integrated Marketing Communications. 10 Edition. Kindle Edition. 752 p. ISBN-13: 978-1337282659 |
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Arens, W. F., Weigold, M. 2020. Contemporary Advertising and Integrated Marketing Communications. 15th Edition. 2020. 768 p. ISBN-13: 978-1260570830 |
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Belch, E.G. 2007. Advertising and Promotion: An Integrated Marketing Communications Perspective. 2nd edition. McGraw-Hill Companies, 2007. 67 p. ISBN13: 9780070581944 |
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Blakeman, R. 2018. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. 3rd Edition. Rowman & Littlefield Publishers, 2018. 368 p. ISBN-10: 153810105X, ISBN-13: 978-1538101056 |
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Clow, K. E., Baack, D. E. 2020. Integrated Advertising, Promotion and Marketing Communications. 9th Global Edition. Publisher: Pearson. 2020. ISBN-10: 129241121X, ISBN-13: 978-1292411217 |
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De Pelsmacker, P., Geuens, M., Van Den Bergh, J. 2017. Marketing Communications: A European Perspective.6th Edition. Publisher: Pearson. 2017. 648 pp. ISBN-10: 129213576X, ISBN-13: 9781292135762 |
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Egan, J. 2007. Marketing Communications. 1st Edition. Thomson Learning, 2007. 459 p. ISBN-13: 978-1844801213 |
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Fill, Ch., Turnbull, S. 2016. Marketing Communications. 7th. Edition. Publisher: Pearson Higher Ed. 2016. 760 pp. ISBN 1292093838, 9781292093833. |
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Kelley, L. D., Donald W Jugenheimer, D. W. 2015. Cases in Advertising Management. 1st Edition. New York: Routledge, 2015. p. 119. ISBN-13: 978-0765622617 |
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Scott, D.M. 2017. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly. New Jersey: John Wiley&Sons, 2015.p. 425. ISBN 9781119362470 |
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Smith, PR. 2019. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies 7th Edition. Kogan Page. 2019. 672 p. ISBN-10: 0749498641, ISBN-13: 978-0749498641 |
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5.11.2025 - 9:00 - 12:00 h; AS 311 12.11.2025 - 9:00 - 12:00 h; AS 311 19.11.2025 - 9:00 - 12:00 h; AS 311 3.12.2025 - 9:00 - 13:00 h; AS 311 |
Required is the active participation of the student at the lectures, as well as the elaboration and presentation of the final project. The final evaluation of the student is given by the current study regulations. Grading is performed according to the ECTS classification scale.
4 - Quality Education
Name of the Faculty: doc. Ing. Ingrida Košičiarová, PhD.
Contact for registration:
Ing. Radovan Savov, PhD., radovan.savov@uniag.sk
Ing. Ingrida Košičiarová, PhD., ingrida.kocisciarova@uniag.sk